People as digital objects
Facebook is one of the most popular social networking sites known to man - just a few hundred million short of a billion. Why? Because it turns people into digital objects.
And maybe, it can be argued, they treat them as such too. But we won’t get into that.
But what is interesting is that when people become digital objects, more things are possible.
Objects can be tracked and have data assigned to them. They can be attached to other objects and other objects can be attached to them.
Think of fan pages, Facebook groups and your Facebook ‘friends’. They’re all other objects; separate from you but somehow attached.
And looking through these different interactions between objects and analysing their relationships should be a priority for any person, business or otherwise to better understand how they can get the most out of the social web.